As we all know, there has been a technology shift over the last ten years as a direct response to how audiences consume information. People prefer to use small, portable mobile devices as they are often on the move and want access to...
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How Natural Language Processing Affects Digital Marketing
“Natural language processing” (NLP) sounds complicated, but its applications are simple. Chances are, you already use NLP dozens or even hundreds of times per day. For example: If you use predictive text on your phone, you’re using NLP. When you...
What is content marketing?
Content marketing consists of all marketing activities that focus on the creation and sharing of information. If you’re serious about your SEO, it should definitely be part of your strategy. But nowadays, it’s also crucial for branding. Sharing valuable information is a...
Marriage Proposal: How To Propose To A Man
If you are a woman would you propose to a man? In this post-modern world is it right for a woman to initiate marriage? If you are a man would you like it if a woman proposes to you? My...
7 Ways SEO & PPC Can Work Together in 2021
If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it’s time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. (For the record, I don’t...
The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores
Posted by MiriamEllis Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals...
Buh Bye 2020. A BCS Recap.
Yeah, buh bye 2020. You will not be missed. But seriously though, this has been a tough year. And no, come January 1st, everything will not magically reset and go back to “normal.” We’re still going to live in this...
Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand
To have a successful e-commerce platform, you have to pay to play. Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars...
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