Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that I said “can be.” That’s because if you are not fully aware of how placement targeting actually works within the campaign settings, you may think that placement targeting doesn’t work at all. Also, your ads…
How to Use Events to Optimize Your Facebook And Google Ads
Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience…
The history of Schema: towards an easy to understand web
Today, it seems that everyone is talking about Schema as being the next hot thing. It has a rich history, and it took a long while for it to gain momentum. Talk of a machine-readable web started when the internet was still in its infancy. It was Sir Tim Berners-Lee — the computer scientist best…