If you are a woman would you propose to a man? In this post-modern world is it right for a woman to initiate marriage? If you are a man would you like it if a woman proposes to you? My friend Michelle Brooks of Brides and Prejudice feels that a woman should never propose. She…
7 Ways SEO & PPC Can Work Together in 2021
If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it’s time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. (For the record, I don’t agree.) When these two teams collaborate, you’ll be rewarded with magical insights, learnings, and results…
The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores
Posted by MiriamEllis Grocery stores belong at the center of the 2021 local SEO industry conversation. Other than medical facilities, no enterprise stands out more clearly on the map as essential to daily life in the US, and few verticals have had to adapt more rapidly in mid-flight than our neighborhood food stores in the…
Buh Bye 2020. A BCS Recap.
Yeah, buh bye 2020. You will not be missed. But seriously though, this has been a tough year. And no, come January 1st, everything will not magically reset and go back to “normal.” We’re still going to live in this for quite a bit and I doubt anything will ever go “back to normal.” But…
Influencer Marketing for E-commerce: Tools and Tips to Grow Your Brand
To have a successful e-commerce platform, you have to pay to play. Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand…
How to create the right meta description
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO. In this post, I tell you the characteristics…