Posted by GeorgeRoot As digital PRs we can often get stuck with our “campaign goggles” on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you’d like your campaign to be featured, what kind of headlines you want it to achieve, and…
Site structure: the ultimate guide
Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate on your site, to click from one page to another. Google also uses the structure of your site to determine what content is important and what…
How to Optimize Network – Placement Targeting for YouTube Ads
Placement targeting for your YouTube ads can be one of the most precise targeting options in Google Ads. Note that I said “can be.” That’s because if you are not fully aware of how placement targeting actually works within the campaign settings, you may think that placement targeting doesn’t work at all. Also, your ads…
How to Use Events to Optimize Your Facebook And Google Ads
Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience…
The history of Schema: towards an easy to understand web
Today, it seems that everyone is talking about Schema as being the next hot thing. It has a rich history, and it took a long while for it to gain momentum. Talk of a machine-readable web started when the internet was still in its infancy. It was Sir Tim Berners-Lee — the computer scientist best…
Fifteen Years Is a Long Time in SEO
Posted by willcritchlow I’ve been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs….
What is PPC Management and Do I Need to Run Paid Ads?
Your online presence is vital to your business success. Search engine optimization is one way to get traffic to your website. Users go to a search engine and look for certain products and services. If your website matches their query, they have the option of clicking on the link. This is called organic, or unpaid,…
How to Design Content Remarketing Campaigns That Actually Work
You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and…