To consider the potential payoff of product diversification, let’s start with an example. Lululemon, an athletic apparel company, was founded in 1998 with one core product: yoga clothing for women. If you’ve been to a store recently, you’ve likely seen how far beyond women’s yoga-clothing Lululemon has grown. For instance, my brother now buys all his…
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How to Get Backlinks in 2021 [Series Part 3: Outreach]
Join guest host Britney Muller in the third and final installment of her link building series, as she walks through the do’s and don’ts of link building outreach in 2021.
How to Create Evergreen Content Right From the Start
Evergreen content engages and educates readers for longer without a huge amount of effort. Once you master the art of writing “timeless” content, you can ensure your articles, e-books, and tutorials stay relevant for years to come. Below, I’m going to show you exactly why evergreen content should be part of every marketer’s content strategy,…
SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of the topics that our resident SEO experts Joost de Valk and Jono Alderson talked about in this month’s webinar. Want to know what they had…