Month: August 2022

SEO vs. SEM: The Differences Explained

SEO vs. SEM: The Differences Explained

These terms are two of the most important in the digital landscape, but what makes them different? As you may have guessed, the “SE” portion in SEO and SEM are the same. Everything pertaining to search engines (SE), such as traffic quality and quantity, falls into that SE category. Since there are 3.5 billion Google…

We’re #4,678!

We’re #4,678!

LSG has been on quite a ride over the past few years. We have grown from a scrappy team of 10 SEOs to a scrappy team of almost 30. I guess we were helped along by COVID pushing the entire planet online, but it wouldn’t have been possible without a great team of geeks and…

What Is Search Engine Marketing?

What Is Search Engine Marketing?

What if I told you there’s a simple way to get noticed online that anyone can use? Have you guessed what I’m talking about yet? It’s search engine marketing. Although it’s sometimes confused with SEO, SEM marketing relates to your paid advertising efforts like Google Ads to improve the visibility of a website or product…

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