In our most recent SEO office hours session we discussed the question uttered (often in panic) by stakeholders and SEOs alike: Why Is My F@#k%*g SEO Tanking?! We’ll recap the topics LSG’s Andrew Shotland, CEO, and Karl Kleinschmidt, VP of...
Month: August 2022
SEO
SEO vs. SEM: The Differences Explained
These terms are two of the most important in the digital landscape, but what makes them different? As you may have guessed, the “SE” portion in SEO and SEM are the same. Everything pertaining to search engines (SE), such as...
Crawl directives, Google Search Console, Technical SEO
Is your site the victim of internal site search spam?
Over the last year or so, we’ve seen large-scale, widespread SEO spam ‘attacks’ on WordPress sites, all targeting their internal site search functionality. In most cases, these attacks aren’t harmful from an SEO perspective, but they do come with time...
How To Stay Safe Online, Information
What Are Qr Codes, and How Safe Are They to Use
What Are Qr Codes, and How Safe Are They to Use QR codes are defined and explained in detail. The abbreviation QR stands for “quick response.” What Are QR Codes and How Safe Are They to Use: Despite their apparent...
Uncategorized
We’re #4,678!
LSG has been on quite a ride over the past few years. We have grown from a scrappy team of 10 SEOs to a scrappy team of almost 30. I guess we were helped along by COVID pushing the entire...
Job Search
How to Answer ‘Tell Me About Yourself’ Using 9 Tried-and-True Tips
The first time I was prompted with “Tell me about yourself” in an interview, I reeled off a canned spiel about how I love helping people – I was positive it would impress my interviewer. But after my cliched answer...
Copywriting, Paid Search Marketing
12 Eye-Catching Google Ads Examples & How to Copy Them
In the world of online advertising, display and social ads are the glamourous ones. They provide ample room for creativity with your copy and imagery, you can mix and match branding elements, and each ad has its own personality. With...
SEO
What Is Search Engine Marketing?
What if I told you there’s a simple way to get noticed online that anyone can use? Have you guessed what I’m talking about yet? It’s search engine marketing. Although it’s sometimes confused with SEO, SEM marketing relates to your...
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