You’ve enjoyed the sweet, sweet thrill of posting a single photo on Instagram. Now, get ready to double, triple, or quadruple the good times with the power of multi-image photo Instagram collages! Because sometimes, one hot pic just isn’t enough to capture the magic of your new haircut, or spring menu, or collection of designer…
The Essential Stages for Developing a Fantastic Small Business Website
The Essential Stages for Developing a Fantastic Small Business Website The Essential Stages for Developing a Fantastic Small Business Website: No matter what small business you run—freelance photographer, hardware store manager, etc.—a good website is essential to your company’s success. As a webmaster who has assisted in creating and promoting over 100 small business websites,…
Testing in Local SEO: How Can You Do It and Not FUBAR the Business?
We talk about ranking factors a lot, but not much about systems. Your business’s local visibility depends on the ranking factors tilted in your favor, but you can’t get more factors tilted in your favor without systems that help you learn as you go. Otherwise, you’ll be like a magician who tries to learn a…
How to Use the Goal Seek Excel Function (With Pictures)
Goal-seeking helps you calculate backwards from an end goal. It’s a powerful way to understand how you should best allocate resources. If you use Excel to evaluate data, here’s how to plan ahead with the Goal Seek Excel function. To use the Goal Seek function in Excel: Let’s run through that with a simple example….
Click Fraud Blocking: Your Search Ads Secret Weapon?
In the quest for more conversions, there’s an element most PPC advertisers overlook; invalid traffic—aka IVT, fake traffic, click fraud, or ad fraud. You might have noticed the IVT column in your Google Analytics dashboard, although it isn’t displayed by default. And if you’ve ever searched for invalid traffic online, you have probably read Google…
The carbon footprint of your website and how to reduce it
Climate change is the most serious threat we’re facing as the human race. We must keep our greenhouse gas emissions in check to keep climate change manageable, as failing to do so will result in irreversible consequences, affecting every generation to come. To achieve a net zero carbon emission status, every country, industry, and business…
The Complete (and Easy!) Guide to Google Ads Conversion Tracking
So you’ve got your Google Ads campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks. Great! But unless you’ve got conversion tracking installed, you won’t be able to see how many of those clicks are actually resulting in sales. So how do you track conversions in…
24 Gen Z Statistics That Matter to Marketers in 2022
A few years ago, the oldest Gen Zers were still in high school. Practically infants. Now, the oldest are 25 and rapidly moving up corporate, and other, ladders. How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what…