Month: August 2022

LSG has a Newsletter!

LSG has a newsletter?!  Hell yeah, we do.  LSG just launched a LinkedIn newsletter called Page 1: SEO Research & Tips.  This newsletter will be a gold mine for SEOs, stakeholders, and anyone looking for fresh SEO research and organic insights.  We’ll be posting monthly to give you the rundown on the latest research LSG…

How to Start a Podcast on Spotify for Free

How to Start a Podcast on Spotify for Free

If you’re reading this, you’ve likely found a topic you could talk about for hours — and now you’re ready to launch a podcast. The good news: Spotify is becoming a go-to destination for podcasts. In 2021, Spotify listeners spent 78% more time listening to podcasts than the year before. Even better news: it’s relatively…

The 5 Best Cities for Black Entrepreneurs

The 5 Best Cities for Black Entrepreneurs

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. White-owned businesses receive…

20 Secrets to Boost Your Facebook Organic Reach

20 Secrets to Boost Your Facebook Organic Reach

Facebook organic reach is down. Way down. In the past, posting a link on your Facebook or Instagram page could drive hundreds of clicks. Not anymore. Social media referrals have stagnated at around 5 percent of all traffic for years. The average Facebook post will reach just over 5 percent of your followers. The encouraging news is social…

On-Page SEO in 2022 (Checklist Included!)

On-Page SEO in 2022 (Checklist Included!)

Ever noticed a change in your SEO rankings for better or for worse, even though you didn’t make any major changes? This may be Google at work. Over the past few years, Google has released several updates to their search engine algorithm, with Panda, Penguin, and Hummingbird being some of the biggest. Those updates set augmented rules on how…

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