Local Business Spotlight: If you’ve struggled to advertise your local business or have a limited budget, take advantage of a simple approach to tell your narrative about how your company is tied to your community. Anniversaries are excellent subject matter events for both promoting your company and extracting the most value from your efforts. Anniversary…
Facebook is Redesigning its News Feed: What Marketers Need to Know
Back in July, Mark Zuckerberg announced a change to Facebook’s news feed — it’s been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions on the app. The Feeds tab shows content from people, pages, and groups the user…
Bounce Rate: What Is It and What Is a Good Number?
It’s common knowledge that a high bounce rate is bad, and a low rate is good. Every time you log into your Google Analytics account, it’s right there waiting for you. Seeing that number creep up makes you wonder what is going wrong. The problem is, those numbers can be misleading. After all, how high…
How to get ratings and reviews for your business
Reviews or testimonials are mostly said to work based on social proof. Social proof is a psychological process in which people copy the behavior of others in an attempt to reflect correct behavior. In addition, search engines are increasingly looking for that proof as well. In this post, I’ll look at how reviews work, how…