The Significance of Landing Pages The Significance of Landing Pages: What precisely are these pages people land on when they visit a website? Landing pages are static pages that serve as the website’s front door. Customers typically “land” on these pages after clicking on an ad, marketing promotion, marketing email, or marketing action. They are…
What the New Google Search Essentials Tells Us About SEO
Are you familiar with Google’s Webmaster Guidelines? It has been around for years (until now), and it broke the dos and don’ts of SEO. But it was outdated. So, Google replaced it with Search Essentials which gives you a whole new set of requirements if you want to do well with SEO. They go much…
