Are There Advantages Of Affiliate Marketing Are There Advantages Of Affiliate Marketing: The answer is yes. Affiliate marketing is the revenue sharing between internet advertising (and merchants) and online publishers. Sellers. Compensation and remuneration are based on performance, which is typically measured in the form of clicks, sales, and registrations. Affiliate merchants are advertisers and…
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4 Data-Driven Reasons to Work with Micro-Influencers [HubSpot Research]
Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers. HubSpot…
How to Measure Content Marketing ROI Right: Metrics, Math & Mistakes to Avoid
When it comes to marketing, there is no doubt that content is king. But according to a recent Parse.ly study, 53% of organizations’ revenue goals are not tied to content. This is a major pitfall. If you don’t know how your content is impacting your bottom line, how can you know what’s worth your money…