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As any business owner knows, product-market fit is one of the most challenging aspects of starting a business. Predicting the right product to build – and investing in building prototypes, experimenting, and testing — is an exhaustingly long and expensive process, and oftentimes, business owners run out of money before they’re even able to test…
Know Your Worth: Mastering PPC Management Pricing for Agencies
If you’re like many agencies we speak with, your client list and PPC spend-under-management are on the rise. That’s great news for many reasons, but it’s not without some growing pains. Every new PPC client brings unique challenges that pressure test your current workflow. Existing (often messy) ad accounts, unique seasonal spend fluctuations, and varying…
