Soft Washing VS Power Washing The Art of Soft Washing: gentle and effective household cleaning Knowing when to choose between Soft Washing VS Power Washing is of great importance in maintaining the exterior of your home is important not only for its aesthetics but also for its overall longevity. Over time, dirt, grime, and algae…
Why Are Google Maps Results More Volatile Than Organic Search Results?
In my experience and probably in yours, the Google Maps / 3-pack results jump up and down constantly, and more often and less predictably than the organic results do. The 3-pack changes when you go from one end of town to another, and they change when you wait for 8:00AM to become 8:00PM. Competitors new…
Email Marketing: The Ultimate Guide (+ Expert Tips)
Done correctly, email marketing can be as powerful as any other tactic today. Research has repeatedly found that the ROI for email is consistently high. In 2022, Litmus found that the return could be as high as $36 for every dollar invested. With that in mind, let’s review the best ways to leverage email marketing….
19 Must-Have Marketing Channels to Try Now (+Tips to Make Them Work for Your Business)
I think we can all agree that ice cream is great, but it’s even better with the right toppings. When it comes to promoting your small business, your marketing plan is the ice cream and your chosen channels are the toppings. Your foundation is great, but you need those layers on top to maximize results….
21 Brand Style Guide Examples for Visual Inspiration
Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public. The best brands stick in our brains because their presence…
7 Serious Risks You Face Using AI for Marketing
A couple of years ago, most of us marketers hadn’t the foggiest idea of how to use AI for marketing. Suddenly, we’re writing LinkedIn posts about the best prompts to whisper into ChatGPT’s ear. There’s plenty to celebrate about the sudden infusion of artificial intelligence into our work. McKenzie reckons AI will unlock $2.6 trillion…
Jono Alderson is leaving Yoast
Hey folks, Jono here. I’m writing to you today with mixed emotions as I have some big news to share. After over five years of working with the incredible team at Yoast, I’ve decided it’s time for me to step down as Head of SEO and move on to new adventures. I want to express…
19 Apps for Instagram Stories That Will 10X Your Views
The growing suite of apps for Instagrams Stories means the potential for creativity is endless. And while the content may be temporary, their impact isn’t. Instagram Stories offer social media marketers a golden opportunity to reach and engage with the more than half a billion users who watch Stories every day. New to Instagram Stories…