Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social...
Year: 2024
Coloured Hair
Stunning Blonde Hair Colour Schemes
Gorgeous Hair Dye Inspirations for Dirty Blondes Hair Dye Ideas for Dirty Blondes: Dirty blonde hair is a versatile shade that sits beautifully between blonde and brown on the colour spectrum. This appearance is characterised by a balanced blend of...
Google, Google Maps, Google My Business
The 21 Essential Social Media Metrics You Must Track For Success In 2024
Key Takeaways Social media metrics are essential for measuring the effectiveness of your strategy. They go beyond surface-level numbers to reveal how well your content resonates with your audience. High engagement rates—likes, comments, and shares—indicate that your audience is connecting...
Google, Google Maps, Google My Business
What Is A Competitive Analysis — And How Do You Conduct One?
Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis. A competitive analysis report helps me understand the brand’s position in the market, map competitors’ strengths/weaknesses, and discover growth opportunities. In this...
Rehabilitation Therapies
Explore Top Acupuncture Options In Your Area
Find the Best Acupuncture Near Me Acupuncture is a traditional therapy rooted in the principles of Chinese medicine. The process entails carefully placing fine needles at specific points on the body to promote healing and enhance the flow of qi....
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Brightonseo October 2024
On 3rd October 2024 I gave a talk at BrightonSEO entitled Enhance and elevate your SEO knowledge through experimentation & moonlighting. In this talk I spoke about my how I navigated different side projects over the years that helped me...
Google, Google Maps, Google My Business
How To Set A Smart Social Media Budget (And Get It Approved)
Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. However, budget time is also an important chance to prove the value of your work. Creating your budget highlights...
Google, Google Maps, Google My Business
Brand Tracking: How To Streamline This Process With AI
The future of brand tracking is here — and it’s powered by AI. Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather...
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