Additional observances in June that help promote diversity, equity, and inclusion include:

• National Caribbean American Month
• National Soul Food Month
• PTSD Awareness Month
• National Loving Day (for interracial marriage) – annually on June 12
• Anne [Frank] and Samantha [Smith] Day – bi-annually on the summer solstice

June marketing ideas for monthly themes

June is home to National Safety Month, National Great Outdoors Month, and more. Let’s go through some great ways to market your business in June with these June awareness causes.

Safety Month

Safety is a versatile topic that can apply to just about any audience. For example, here are some evergreen blog post ideas for different audiences:

• Cyclers: 10 Must-Have Features for your Child’s Helmet; 10 Deadly Mistakes to Avoid When Riding at Night
• Parents: Quiz: Are You Truly Keeping Your Baby Safe?
• Businesses: 5 Ways to Safeguard Your Network Against Hackers
• Millennials: 8 Social Media Safety Tips You Didn’t Know You Needed

You could also take a more seasonal approach by creating content around staying safe in the summer, or by handing out travel-sized sunscreen bottles in your store or with online orders for a limited time.

Great Outdoors Month

Ah, out of lockdown and into the outdoors! People will be particularly excited to get outside this year after so much time inside. Here are some ways to apply this theme to your marketing:

• Create a blog or social media post on the best places around your state to get outside and experience nature. Ask your followers to share their favorite spots too.
• You could also run a month-long email campaign that points out new ideas and places to visit each week.
• If you hold indoor classes, host them outside!
• Run a sidewalk sale (because hey, outdoors doesn’t have to mean sitting atop a mountain).
• If there’s a local business near you that sells outdoor gear, see if they’ll donate some products for an “outdoors essentials” kit or even just a discount that you could offer in a giveaway. In return, you can promote their business on social media or even offer to donate your products at a relevant time.
• Keep it simple and post a beautiful image with some outdoor inspo.

Summer vacation/graduation

Celebrate the end of the school year with specials geared toward high school or college graduates. Some marketing ideas for you:

• Moving companies can run special promotions for college grads.
• Restaurants can offer a gift card to graduates who post a picture of themselves at your restaurant wearing their cap and gown.
• Catering and events businesses can post the dates in which their services are still available.
• Don’t forget about running sales for graduation and teacher gifts!

Marketing ideas for June holidays

Before we get into the sillier of observance days, let’s take care of the two major holidays in June: Flag Day and Father’s Day.

Flag Day

Celebrated every June 14, Flag Day is a great way to continue to celebrate America, after Memorial Day has passed and July 4th is still a few weeks away. It commemorates the day that the stars and stripes were adopted for the flag. Here are some marketing ideas for this day:

• Incorporate an American flag theme into your offerings: American flag cookies, jewelry, clothing, and more.
• See if you can find a creative way to incorporate stars and stripes into your content.
• Offer discounts on red, white, or blue products you offer, whether that clothing, paint, or in the case below, fabric:

Father’s Day

Of course, you can offer discounts and sales on this day, but here are some other ways to promote your business. We’re always looking for ways to think outside the [tie] box when it comes to Father’s Day gifts.

• Father’s Day gift guide: Compile some great gift ideas into a blog post, some of which can be your offerings. See if you can create a persona for the dads of your target audience. Are they young fathers? Old-timers? Gardeners? Gadget lovers? Readers? There are tons of Father’s Day gift guides out there, so keep it targeted for your audience.
• Gift baskets: Spare moms and kids from having to come up with ideas and put together creative gift baskets or combinations. Seeing everything together and artfully arranged gives added appeal.

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• Restaurants: Supply gift cards to your restaurant with a bottle from a local distillery or winery.
• Spa or salons: Run specials on men’s grooming supplies. Moms who come in to redeem their gift certificates from Mother’s Day will love the one-stop shopping!
• Don’t forget about last-minute shoppers! While diligent shoppers make careful decisions to find the right brand or product, last-minute shoppers are looking to make the fastest decision with the lowest risk.
• Make your flexible return policy prominent in your marketing copy, such as with “No hassle returns!” or “No return deadlines!”

RELATED:  39 Inspiring Father’s Day Instagram Captions & Ready-to-Post Images

Marketing ideas for June national days

These observance days provide opportunities to stand out to customers and show your creative side. Let’s dive in!

Flip a Coin Day

The first day of June every year is Flip a Coin Day. This holiday was made to celebrate math, but you can have some fun with it in your marketing content. Here are some ideas:

• Run a coin flip discount day: For each purchase, have customers flip a coin and call heads or tails. If the customer wins, they get a percentage discount based on the value of the coin. Quarter flips = 25% off, dime flips = 10% off, and nickel flips = 5% off. Of course, you can adjust the discounts depending on your budget and customer volume.

• Create content about decision-making. You can use the below blog post title formulas for just about any industry:
  Don’t Leave It to Chance: How to Choose a [X] Wisely
  It’s a Toss-Up: Should You Use X or Y?
  Can’t Make Heads or Tails of X? Read This
  Don’t Flip a Coin When Deciding on Your Next [industry] Partner.
• Gyms and trainers can share or run a coin flip workout.

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Donut Day

People love Fridays. And people love the donuts. And on the first Friday in June, they come together on National. Donut. DAY.

• Create a new tradition: Local bakeries, if you want to do something beyond just discounts and coupons, announce to your audience a week or so prior that you’ll be coming out with a brand new, never-seen-before donut on this day—with a limited supply! Post little teasers on social media and your website to generate some excitement and mystery. Better yet, continue the tradition annually. Your patrons will look forward to it every year!
• Fitness businesses can offer or share an after-Donut Day workout. Donuts are delicious but not exactly marketing materials for the fitness industry. Host or post a Day After Donut Day workout.
• Show customer appreciation: Bakeries can post pictures of your loyal customers, tagging them (with their permission)

Or, do a Google search for “incredible donuts” and prepare to be amazed.

I feel like this should be called the Batman donut.

World Environment Day

We know that consumers look for businesses that support causes they care about—one of which being environmental protection. Here are some ways to show your support for this cause, which occurs every year on June 5:

• Collect donations for a charity or offer limited edition eco-friendly items.
• Offer waste-reducing freebies with purchase, like a reusable bag or metal straws.
• Even just creating visuals with appealing and earthy tones for your June 5th Instagram post can make a mark.

Best Friend Day

National Best Friend Day, which occurs annually on June 8, is a relatable holiday and a great excuse for a sale. Run buy-one-get-one sales, promote your referral program, or run a tag-a-friend social media contest.

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Iced Tea Day

While not everyone drinks it, National Iced Tea Day (every June 10) is a reminder that summer is here and the weather is beautiful, which puts everyone in a good mood. Here are some simple ways to celebrate:

• If you collaborate with a local coffeehouse or bakery that specializes in tea, you can host a pop-up at your business and offer free tea for guests, or a coupon for a free tea with purchase.
• If you have a brick-and-mortar location, hand out iced tea samples to get foot traffic and spread brand awareness!
• Simply engage your audience on social media with questions about their iced tea preferences. Alternatively, you could share iced tea fun facts or recipes to get plenty of likes, comments, and reactions.

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Nature Photography Day

Nature Photography Day, which occurs annually on June 14 is more than, well, nature photography. It’s about using images to raise awareness and advance conservation and protection efforts for plants, wildlife, and landscapes.

Post some of your best nature photos on social and accompany them with an eye-opening stat pointing to the need for conservation.

Summer solstice

The summer solstice is the first, and longest, day of summer. This is the perfect time of year to launch a summer collection, throw a beach-themed event or sale, or offer a beach blanket or koozie with a purchase.

Take Your Dog to Work Day

This excellent day is observed annually. on the Friday after Father’s Day. Invite employees to bring their pooches to the office and don’t be shy about advertising their presence on Facebook. The promise of a puppy is enough motivation for people to brave the summer heat and stop by your shops.

And of course, this is the perfect contest opportunity.

Insurance Awareness Day

Not the sexiest of national days, but a very important topic nonetheless—and occurs every June 28. You can post a video with tips on how to assess your insurance, like with the example below:

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Other ideas:

• Lawyers and accountants can blog about the benefits of insurance for individuals and business owners, or resurface old posts on the topic.
• Doctors and dentists can encourage patients to check out their insurance to make sure they have adequate coverage, or provide tips for connecting with insurance companies about procedures.
• Massage therapists, chiropractors, and fitness centers should encourage clients to check their insurance benefits—many insurance companies offer coverage for massage and chiropractic treatments or subscriber discounts for joining a fitness center or gym.
• Travel agents, bed and breakfasts, and hotels can use this day to blog about the benefits of travel insurance.

And let’s not forget about pet insurance…

Final June marketing ideas

And why not throw in a few more for good measure?

• Repeat Day (Saturday, June 3): Re-run past promotions and campaigns that were popular among your customers.
• Cancer Survivor’s Day (Sunday, June 4): Spotlight a team member or customer who is a cancer survivor, or simply post inspirational articles, quotes, and photos.
• Selfie day (Wednesday, June 21): You know the drill!
• Public Service Day (Friday, June 23): Feature a prominent member of the community on social media or offer a discount to those in the public sector who show ID.

Can you top this?

Try out these June marketing ideas

And there you have it. A basketful of ideas and examples to keep your brand creative, attractive, and authentic!

For more monthly marketing ideas, check out these:

• 50+ Free and Creative September Marketing Ideas
• 60+ Free and Effective October Marketing Ideas
• 60+ Simple Yet Superb November Marketing Ideas (with Examples)
• 20 Super-Festive December Marketing Ideas
• 15 January Marketing Ideas to Start the New Year with a Bang
• 20 Fabulous (and Affordable) February Marketing Ideas
• 30+ Creative and Cost-Friendly March Marketing Ideas
• 20+ Free April Marketing Ideas to Freshen Up Your Content Calendar
• 50+ May Marketing Ideas (and Examples) for Any Business or Budget

Full list of June holidays and observances

And as promised, here’s the list of June holidays and observances.
June 1

• Go Barefoot Day
• Say Something Nice Day
• Penpal Day
• World Milk Day
• National Nail Polish Day
• Global Day of Parents

June 2

• National Leave The Office Early Day
• Donut Day – First Friday in June
• National Rotisserie Chicken Day

June 3

• Repeat Day
• Bubbly Day – First Saturday in June
• Trails Day – First Saturday in June
• National Black Bear Day

June 4

• Clean Beauty Day
• Hug Your Cat Day
• SAFE Day
• Cancer Survivor’s Day – First Sunday in June

June 5

• National Veggie Burger Day
• World Environment Day

June 6

• D-Day
• Eyewear Day
• Higher Education Day
• Gardening Exercise Day

June 7

• National Running Day – First Wednesday in June
• World Caring Day
• World Food Safety Day

June 8

• Best Friends Day
• World Brain Tumor Day

June 9

• National Strawberry Rhubarb Pie Day
• National Movie Night

June 10

• Iced Tea Day
• Herbs and Spices Day
• Rosé Day – Second Saturday in June

June 11

• Making Life Beautiful Day
• Children’s Day – Second Sunday in June

June 12

• Red Rose Day
• Loving Day

June 13

• Kitchen Klutzes of America Day
• Random Acts of Light Day
• First Lady’s Day
• Weed Your Garden Day
• Sewing Machine Day
• Call Your Doctor Day – Second Tuesday in June

June 14

• Army Birthday
• Flag Day

June 15

• Smile Power Day
• Nature Photography Day

June 17

• Garbage Man Day
• Eat Your Vegetables Day
• Mascot Day

June 18

• National Splurge Day
• International Sushi Day
• Father’s Day – Third Sunday in June

June 19

• Juneteenth

June 20

• World Productivity Day

June 21

• Summer solstice/first day of summer/ longest Day of the Year
• Daylight Appreciation Day
• Selfie Day

June 22

• HVAC Tech Day

June 23

• National Hydration Day
• National Pink Day
• Take Your Dog to Work Day – Friday After Father’s Day

June 24

• National Take Back Lunch Break Day
• National Pralines Day

June 25

• Global Beatles Dazy
• National Catfish Day
• National Strawberry Parfait Day

June 26

• Beautician’s Day
• National Barcode Day
• National Chocolate Pudding Day
• International Day Against Abuse and Illicit Trafficking

June 27

• Sunglasses Day
• PTSD Awareness Day

June 28

• Logistics Day
• Insurance Awareness Day

June 29

• Camera Day

June 30

• Meteor Watch Day
• Social Media Day

And for a year’s worth of marketing ideas, check out this marketing calendar template from our friends at LocaliQ.