Facebook Groups are nothing new to the marketing world, but they present a variety of interesting business opportunities.
They're an excellent place for two-way communication between businesses and customers. And if a Group is public, it's a great place for prospects to learn about your brand, products, mission, and current customers as well.
Ultimately, Facebook Groups give businesses the chance to engage with their audience in a more meaningful and authentic way than they ever could using their Page.
Here are eigth Facebook Groups that are crushing it to help inspire your future Facebook marketing strategy.
The purpose of this list is to provide you with the business and marketing inspiration you need to create, maintain, and manage a Group that your prospects and customers love.
HubSpot Academy's Content Marketing Pros Group is a private group — meaning, members need to request to be a part of it. Once in the group, members can share ideas about content challenges and projects they're working on as well as how they're using or plan to use HubSpot in order to help them with those challenges and/or projects.
Members can share details about courses they've taken and how they've applied the lessons learned to their content marketing roles. They can also list ideas for courses they would like to see HubSpot Academy produce in the future.
The way that this Group is set up encourages a sense of community among customers and users as well as offers a space for them to provide actionable feedback and insights about the Group and/or product in discussion.
2. Instant Pot
This popular electric cooker brand uses its Group to create a space where the international community of Instant Pot users can ask questions, post unique recipes, and share the joy of cooking with their products.
They also offer limited trouble-shooting in the case that any customers experience any issues or have product-specific questions. They rarely ever promote their products within the Group, outside of the occasional giveaway where members can enter to win prizes to use with their Instant Pot.
When it comes to the art of inspiring and being a voice for change, there are very few who do it quite as well as National Geographic. This group, Women of Impact, focuses on “celebrating world-shaping powerhouses” and encourages anyone who's passionate about women breaking barriers in their fields to join.
The publication uses Facebook Groups to connect with their audience members in a way that aligns with issues and initiatives that they, and those audience members, care deeply about.
Elementor, a WordPress page builder plugin, has a private Facebook Group that, on average, sees over 4,400 posts every month. The Group exists to serve as a place where Elementor users can help each other learn how to use the page builder and answer any questions or resolve any challenges they may be experiencing.
The group is managed by volunteers which just highlights the fact that Elementor isn't using the community for promotional reasons but rather as a place where community members can communicate, collaborate, and encourage each other, as well as self educate.
The Official Peloton Member Page is a private Group where customers and users can come together to discuss Peloton products including Bike, Tread, and Digital. It also serves a hub where those customers and users can learn about Peloton's latest announcements, feature roll outs, and product updates.
And when it comes to exercise, this type of network or group provides value to its members as they're able to share exercise plans, techniques, schedules, and training methods with one another.
MobileMonkey's Group is product-specific and provides an environment where members can ask questions and share knowledge about MobileMonkey's Instagram and Facebook Messenger, SMS & Chatbot Marketing products.
In this group, social media marketers, inbound marketers, PPC marketers, advertisers, entrepreneurs, and more can turn to each other and the resources available in the Group to determine the best ways to use and resolve challenges around MobileMonkey's main products (including multi-channel chat marketing for Messenger, native web chat, Facebook ad platform, and SMS marketing).
Canva Design Circle is where members can learn how to take advantage of the product and its many features and functions through their Design School. Within the Group, Canva users are notified of the most recent product updates and tips and can discuss any topic related to design.
Canva encourages new members of the Group to introduce themselves upon entry. This fosters a sense of community, trust, and belonging the moment one enters. That warm welcome leads to more introductions among other members in the Group and conversations about design work, projects, jobs, challenges, etc.
Tasty Facebook Group Members share recipes, ideas for substitutes, and cooking tips. The group drives engagement by encouraging members to share their recipes in order to stand a chance of having that recipe featured on their website. They also run polls related to cooking and baking based on trends, season, holidays, and more.
By creating these competitions, incentives, and group activities, the company drives engagement on the page — they encourage members to interact and connect with one another which fosters a sense of community and camaraderie among Tasty fans.
Get the Facebook Group Inspiration You Need
A Facebook Group can be a powerful way to create a community around your brand and product or service. It's where your prospects and customers can come to connect with one another and your business — this community, support, access to self-education, and brand awareness is an effective way to foster loyalty and delightful customer experiences that keep people coming back.
Editor's note: This post was originally published in March 2020 and has been updated for comprehensiveness.