Category: Facebook Marketing

Facebook Groups are nothing new to the marketing world, but they present a variety of interesting business opportunities. They’re an excellent place for two-way communication between businesses and customers. And if a Group is public, it’s a great place for prospects to learn about your brand, products, mission, and current customers as well. Ultimately, Facebook…

Facebook is an undeniably powerful channel for marketing purposes. In fact, 91% of B2B and 96% of B2C marketers currently use it for advertising and marketing. The success of your social media marketing strategy depends on engagement, typically in the form of Likes, comments, or shares. But high engagement rates are easier said than done. One…

 An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching “Events near me” on Facebook. I never would’ve…

If you’ve ever been in charge of running ads for a business, I’ll bet you’ve wondered how to get cold audiences to interact with your ads. It’s the age-old problem of online advertising. With Facebook ads, one of the best ways to target a cold audience that is likely to interact with you is to…

Did you know that 78.4% of contest shares are done on Facebook? And that on average, 34% of new fans are acquired through a contest? Additionally, Facebook has over 2.7 billion monthly active users as of the second quarter of 2020. As a marketer, those stats are hard to ignore. Social media contests and giveaways…

Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and women’s networking opportunities in the nearby area. In short: Facebook groups are undeniably valuable. Recently, companies have taken advantage of groups for their own benefits, as well — Peloton, for instance, uses groups to connect its users and…

This year, brands are increasingly bringing shopping experiences online. But, as businesses develop online strategies, they might find that launching a fully-fledged ecommerce website is easier said than done. While many tools make this process easier than it was in past decades, launching a successful online store still requires time, money, a web strategy, and…

I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. I remember that feature being used by friends as a way to tell jokes and post funny…