In this article, Miriam helps you practice writing unique selling propositions (USPs) for real-world local businesses based on six simple components.
Learn how to use WordPress without touching any code
Since July 2021, a whopping 42% of all websites are hosted on WordPress. And this number is only growing larger. Honestly, it’s not hard to pinpoint why WordPress is so popular. It’s one of the most user-friendly content management systems out there. Anyone can use WordPress to create a website that fits their needs without…
18 of the Best Marketing Techniques for 2021
Perhaps you’ve spent the last quarter performing a SWOT analysis on your marketing efforts and identifying your priorities as you grow your brand. Maybe you’ve even built your entire marketing strategy. It’s good to know what your goals are and have a big-picture understanding of how you’ll achieve them. After all, there’s no point in…
Internal Linking Guide: Actionable Tips, Strategies, and Tools
Internal links are a crucial part of a successful SEO strategy. Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works. Internal links are found on almost every page on the internet. You’re probably already using them, even if…
Pack Up the Big Top: Insights from MozCon Virtual 2021’s Grand Finale
And just like that, MozCon Virtual 2021 has come to an end. If you missed day three, read on for top-level takeaways!
Best WordPress Themes for Blogs
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. More people blog on WordPress than any other platform. If you want to stand out from the crowd, you need the right theme. WordPress themes determine the layout of your blog, the impression it…
How to Create a Facebook Business Page in 7 Easy Steps
If you have a business, you need a Facebook Business Page. With 1.82 billion daily active users, Facebook is simply not a social network you can ignore. Perhaps that’s why more than 200 million businesses use Facebook’s free services. That includes business Pages—yes, creating a Facebook Page is a free way to market your business….
Instagram Shadowban Is Real: How to Test for & Prevent It
When you’re trying to grow a following on Instagram, you depend on Explore and hashtag pages to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing up anywhere. If you feel like your posts are receiving fewer likes and comments suddenly,…