Streamline Your Reporting Process with Data Studio When it comes to reporting on marketing activities, it’s not always fun or easy to understand from an outside perspective. If you’re not as involved on a day-to-day basis, or if you’re manually having to pull reports throughout the week these tasks can become quite cumbersome. In this…
7 Effective Ways to Promote an Event on Facebook
An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness. Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching “Events near me” on Facebook. I never would’ve…
SEO Website Analytics: Going One Step Deeper Into GA
Posted by Brie-E-Anderson Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? In this post, we are going to…
A Marketer’s Guide to Working Remotely
Remote work is going from an occasional perk to the norm. As long as you have a computer and internet connection, you can perform your job anytime, anywhere. For marketers, creating promotional materials, meeting clients, and completing projects from home, hotel, coffee shop, library—basically anywhere with an internet connection. While working remotely has many benefits,…
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How Much Should Your Marketing Team Budget for 2021? [By Industry]
When I was hired for my first marketing role, I got really excited to pitch new, exciting ideas to my team. And I thought — as long as I had data to support the potential success of a project — that my team would be thrilled to hear these ideas. Which they were. But they were…
Featured Snippets: Not Gone, Just on Holiday (Apparently)
Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn’t a fluke, did my homework, and published when I was sure I was onto something. Then, this happened (30-day view): C’MON, GOOGLE!…
How to Promote Your Podcast Through Paid Ads
Growing a podcast is a challenge. There are 1.75 million podcasts in the world and more than 43 million episodes. There’s a lot of competition, but podcast consumption has also increased exponentially. Thirty-seven percent of US adults have listened to podcasts, a three-fold increase compared to the last ten years. Podcast listeners also tune in…
Yoast Local SEO 13.9: Primary location & shared properties
For local businesses, doing well in the local search results is essential. Luckily, the Local SEO add-on for Yoast SEO is a great help for your business. The plugin makes it much easier to get your site to perform better in Google. For instance, it helps you improve your local business’s contact page so customers…