In our recent post about local landing pages, we explained what they are and how you can set them up. These pages can be seen as a part of local SEO, which is focused on increasing your visibility on a local level. Today I want to discuss another factor that can help you with local…
The Ultimate Roofer’s Marketing Guide to Increase Leads, Sales & Revenue
How Roofers Are Increasing Leads, Sales & Revenue Online The needs of consumers are changing—fast. Gone are the days of using the Yellowpages to find the nearest roofing company. In it’s place: digital marketing for roofers. You see, today’s digital-first consumers rely on the internet to find local businesses and educate themselves about what roofing…
Should you optimize your content for questions?
Search engines are getting better and better at understanding language. Does that mean they can also understand questions? And what does that mean for the way you should write and optimize your content for questions? We’ll find out in this post! First, we’ll explore how Google understands and uses questions. Then, we’ll go into why…
How Video Consumption is Changing in 2020 [New Research]
In 2020, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content’s current popularity is due in part to millennial and Gen Z consumers. These age groups are more…
How to Find Your Target Audience
When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion…
Google Local Services Reviews Not Showing in Google Maps? Why That Happens and What to Do
Many businesses use Google’s Local Services Ads (AKA “Google Guaranteed”) program to show up at the very top of the local results – above all the other ads, and above the local map (AKA the 3-pack). Local Services Ads (LSAs) are still not an option for every business, and they’re not a good option for…
The 5 Key Components of a Killer Customer Marketing Strategy
It’s easy to see marketing as a process specific to attracting and converting prospects — the practice of generating and capitalizing on potential customers’ interest. But once that potential has successfully been removed from the equation, and the prospect of winning a prospect’s business is no longer prospective, are you supposed to stop marketing to…
The Real Short-Term and Long-Term Results of Content Marketing and Digital PR
Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received…