Category: branding

Take a second to think about one of your favorite brands. A logo, storefront, color, or memorable ad campaign will likely pop into your mind. That's because a brand's visual identity is a powerful tool for telling a company's story,...

If you take a second to think about your shopping habits, you’ll probably realize that a majority of the products you buy are influenced by brand perception. You’re not the only one — 77% of B2C consumers make purchasing decisions...

All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create trust. Considering that trust is the second most important factor in buying from a...

Branding is tough. It requires you to truly understand the message you want your business to convey to the world, and to understand your customers and what you want them to take away from your business. One of the key parts...

Although the practices of marketing and branding have been around for centuries, the industries started to shift in the 1990s. The digital age came about and companies began to market their brands more than their products with the goal of...

In our personal lives, we all want people who champion us. If we're lucky, that will start with our family and extend to our friends and significant others. In an ideal work environment, our managers will also champion us and...