Although it also brought many good things, 2021 was a year to forget for most of us quickly. So let us take a look at next year. For most sites, SEO in 2021 is not much different from the past...
Category: Content SEO
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How to write clear and SEO-friendly paragraphs
Paragraphs? Isn’t that what you get when you insert a white space after a bunch of sentences? Do you need to think about where to put that whitespace? Or can you just put one in whenever you feel like it?...
Duplicate content: Causes and solutions
Search engines like Google have a problem – it’s called ‘duplicate content’. Duplicate content means that similar content appears at multiple locations (URLs) on the web, and as a result search engines don’t know which URL to show in the...
What queries are you ranking for, and with which pages?
When you’re doing SEO, it’s because you want your pages to rank in Google. You will have picked out one or more keywords to optimize your pages for, but ranking for those keywords is just a tiny part of the...
Content maintenance strategy: 6 tips for a cleaner website
If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post you might find out you’ve already written a similar article...
The T in E-A-T: What is Trustworthiness? How can you achieve it?
Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your content is safe to use — but does Google know...
The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours?
The quality of your content is so important nowadays. By creating high-quality content you can improve your rankings, attract new people and build a strong relationship with the audience you already have. If you can show authority on a topic,...
The E in E-A-T: What is expertise, why does it matter and how can you showcase yours?
If you have ever used a search engine like Google, you’ll know that there is loads of content out there. On pretty much any topic that you can imagine. This is great for search engines, as they’re able to show...
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