At Yoast, we often advise that you should write for your users and not yourself. Why? Because they’re the ones who visit your site and read your content. But did you know there’s a specific type of writing that focuses...
Category: Content SEO
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Blog SEO, Blogging, Content SEO, Pinterest, SEO Copywriting
How to write a blog post: A step-by-step guide from preparation to publication
Writing a successful blog post all comes down to the proper preparations. It starts before you even begin writing: what do you want to say and to whom do you want to say it? You might want to get going...
Content SEO, Keyword research, SEO Copywriting, Yoast SEO Premium
How to write naturally beyond exact keyword matching
Exact keyword matching used to be an important SEO tactic, but those days are long gone. Now search engines can understand when similar phrases and related terms mean the same thing. Adding too many exact match keywords might make Google...
Content SEO, eCommerce SEO, WooCommerce
Black Friday & holiday season SEO 2022: 7 tips to start preparing!
The summer has just ended, but we’re already telling you to prepare for the biggest sales of the year: Black Friday and Cyber Monday. And let’s not forget about the rest of the holiday shopping season that’s coming up. Now...
Blog SEO, Blogging, Content SEO, Readability, SEO Copywriting
5 tips for writing readable blog posts
Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability...
Content SEO, Google algorithm
Google to launch Helpful Content Update to diversify search results
It’s probably no secret that the search results for many topics on Google don’t give you the best results. Many topics are highjacked by high-paying ad buyers and companies with big budgets to write over-optimized SEO content at the expense...
Content SEO, Keyword research, Yoast SEO
How to use the Google snippet preview in Yoast SEO
You need to have nice-looking snippets to get more clicks. One way to ensure your site looks good when it appears in the search results is to use Yoast SEO’s Google snippet preview. It simulates what a search result for...
Blogging, Content SEO
How to write an SEO-friendly product description with Bertha.ai
Are you struggling to write product descriptions that are both SEO-friendly and engaging? If so, you’re not alone. It can be tough to strike the right balance between the two. Luckily, we found an awesome tool to help you. Bertha.ai...
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