Get ready for a smoother ride with Yoast SEO 22.4! This update packs a punch, improving performance, fixing bugs and enhancing your overall user experience. Say goodbye to pesky ‘elementor’ slugs and enjoy seamless navigation. Plus, thanks to Yoast WooCommerce SEO 16.2, our webshop customers will better control how their product variants show to shoppers…
Black Friday & holiday season SEO 2022: 7 tips to start preparing!
The summer has just ended, but we’re already telling you to prepare for the biggest sales of the year: Black Friday and Cyber Monday. And let’s not forget about the rest of the holiday shopping season that’s coming up. Now is the time to start planning for the most beautiful time of the year. So,…
Product identifiers like SKU and GTIN are essential for ecommerce SEO
Every product you buy has — or should have — a unique code identifying it. This product identifier comes in many forms, like an SKU, EAN, ASIN, or ISBN, depending on the product, where you sell it, or the area where you live. Adding a unique product identifier to your product is essential if you…
How to add global identifiers on variable products with WooCommerce SEO
Many online stores powered by WooCommerce sell products in different variations. A t-shirt, for instance, might be available in a range of colors and sizes. As a result, all these product variants might have different EANs or UPCs and other global identifiers that you like to add to the product data. In addition, you want…
Product page SEO: 5 things to improve
Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, we’ll show you a couple less obvious — at least for most website owners — elements of product page SEO and tell you why…
Write great product descriptions with WooCommerce SEO
Product descriptions can make or break a potential sale in your online store. Badly written ones decrease trust — making it harder for customers to pull the trigger on the sale. Plus, depending too much on descriptions provided by the producer is a no-go. But how do you write good product descriptions and how do…
Ecommerce usability: the ultimate guide
Usability essentially boils down to your visitor’s on-site shopping experience. How easy they can navigate your pages, find the information they’re looking for and buy the product they want. Providing people with a great experience keeps them on your website and it plays a big role in whether they will come back. Optimizing usability is…
Picking an ecommerce platform: WooCommerce or Shopify?
Building an online store is easier than ever. Picking the right tool to power your new store isn’t. There are many tools out there, but for most people, the choice will go between the two market leaders: Shopify and WooCommerce. Both ecommerce platforms have a comparable feature set, but a different philosophy. Let’s take a…