Do you have a blog and do you love to write posts? Then you probably want people to read your posts. After all, you put time and effort into writing your content. Did you know that a blog is a...
Category: Content SEO
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Content SEO, Holistic SEO, SEO Copywriting
Sustainable website growth and the role of SEO
Web sustainability is a huge topic and covers a lot of aspects, from design principles to many technical details. Did you know that SEO can actually lower your website’s impact on the web’s carbon footprint? If you want to know...
Content SEO, Link Building
Do outbound links matter for SEO?
One of the checks that we have in Yoast SEO is the check for outbound links. This check scans your text to see if there are any outbound links in your post or on your page. In case it doesn’t...
Content SEO, Holistic SEO, Technical SEO
Homepage SEO: Does it exist?
The homepage of your website serves many different purposes. It’s the page where you welcome people to your website, where you want to highlight your most important stuff, and from where users can navigate to your other pages. That’s why...
Content SEO, Internal Linking, SEO Basics, SEO Copywriting, Site Structure
What is cornerstone content?
This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should...
Blog SEO, Blogging, Content SEO, eCommerce SEO
Why and how to set up a blog on an ecommerce site
Why do so many ecommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is a lot of fun,...
Content SEO
How to write an SEO-friendly conclusion
Does that very last paragraph even matter? Do you need to think about SEO at all if you’re writing a conclusion? Well… yes you do! That last paragraph is a very important one for your readers. And whatever is important...
Content SEO, Site Structure
Taxonomy SEO: How to optimize your categories and tags
We often encounter sites with category and tag structures that are completely unmanaged. Even large news sites can suffer from overusage of tags and categories. Tags and categories are both examples of a taxonomy system. When used correctly, a good...
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