It’s common knowledge that a high bounce rate is bad, and a low rate is good. Every time you log into your Google Analytics account, it’s right there waiting for you. Seeing that number creep up makes you wonder what is going wrong. The problem is, those numbers can be misleading. After all, how high…
Use These 3 Power Words To Boost Conversion Rates
Imagine if you had the power to influence people’s subconscious minds. It would be great, wouldn’t it? As a marketer, you could reach out to consumers and persuade them to click through and buy your product, or they’d see an advert offline and instantly want to rush and buy what you’re selling. What if I…
The 15 Best A/B Testing Tools That Are Guaranteed to Boost Your Conversion Rates
What is your website’s conversion rate? What about your paid ads, forms, and landing pages? No matter your conversion rate, there’s a good chance it could be better. That’s because user preferences change over time. People get burned out by seeing the same ads and images, and styles change. Even the platforms where users hang…
How to Prevent A/B Testing from Slowing Down Your Site
You’ve probably used tools like Google Optimize for A/B testing to increase conversion rates on your site. These tools allow you to test content by showing different variations of the same page to visitors at random. A/B testing helps prevent websites from spending time and resources on developing features that turn out to be unpopular…
Secondary Goals: Track These GA Events If You’re Doing A/B Testing
A/B testing is brilliant. It lets you compare two or more versions of the same page element, paid ad, or another variable to see which one performs the best. In other words, it’s a key way to improve your content, increase user engagement, and boost conversion rates across your site. What’s not to like? Additionally,…
5 Email Unsubscribe Button Ideas That Could Save Subscribers
Do you ever wish you could unsubscribe from a conversation? As an introvert, I do, quite often. Though unsubscribing from a conversation with another person isn’t always possible (and could potentially be seen as rude), unsubscribing from emails is perfectly acceptable behavior. As a consumer, the unsubscribe button can feel like a gift from the…
9 AI Tools for Successful Marketing Funnels
Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. From lead generation…
Conversion Rate Optimization (CRO): 8 Ways To Get Started
Today, most marketing teams are focused on driving traffic toward websites in hopes that this traffic then converts into qualified leads for sale reps to close. But that’s only half the battle. Getting more out of existing traffic and leads (versus entirely new traffic) can propel companies toward long-term, sustainable growth. That’s where conversion rate…