Getting a site online isn’t hard anymore these days. Tools like Shopify aim to make this process as easy as possible. But before you can start thinking about ranking, you need to make sure Google knows your site exists. So, once a site is online, how can you let Google know your site is online? Here, you’ll discover how to get your Shopify store on Google….
How to write great product descriptions in Shopify
How you describe your product can make or break a sale. A unique product description gives you a chance to stand out from all those stores that use the descriptions provided by the manufacturer. It helps build trust with the audience, taking away any reservations about the product or your Shopify store. Find out how…
Today we’re officially launching Yoast SEO for Shopify
It’s finally here, the official release of our newest product: Yoast SEO for Shopify. The app that can help Shopify users with the SEO of their online store. Not only can our Yoast SEO app help you optimize product pages in Shopify, but it also helps you write great blog posts in Shopify. Making you…
Shopify SEO: the ultimate guide
In just a couple of years, Shopify has become the leading online shopping platform. It has become something of an anti-Amazon, helping small and large retailers worldwide run successful online stores with minimal effort. Although Shopify makes everything easy, there’s a lot you can do to improve the SEO of your online shop. In this…
Yoast SEO for Shopify! Whaaaaaat?
By the end of this month, we’ll launch a Yoast SEO app for Shopify! That’s huge news! In this post, we’ll explain why we chose to build an app for Shopify. We thought long and hard about it. And it took some time and effort to build it as well. I’ll discuss some business reasons…
Customer reviews increase users’ trust
At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website is the right use of…
The T in E-A-T: What is Trustworthiness? How can you achieve it?
Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your content is safe to use — but does Google know that, too? And what about your users? In this post, we’ll explain all about trustworthiness…
Product page SEO: 5 things to improve
Besides optimizing your product pages for user experience, you want to make sure these pages are as good as possible for SEO as well. Obviously, you might think. In this post, we’ll show you a couple less obvious — at least for most website owners — elements of product page SEO and tell you why…