The other day, I roamed the aisles of CVS and picked up the same toothpaste I’ve been buying for years. I didn’t think twice about it. I made the purchase on auto-pilot. I didn’t consider testing out a different brand or purchasing one from another retailer. Toothpaste, as it turns out, is known as a…
Workflow Automation Explained & 6 Best Workflow Software for 2021
Manual data entry might be one of the most tedious and inefficient tasks in the corporate world. Not only does it put you to sleep, it also wastes precious time and resources, slashing your productivity to bits. Fortunately, there’s technology that can automate these mind-numbing tasks, eliminating human error and letting you focus on the…
8 of the Best Social Media Monitoring Tools to Save You Time
Social media monitoring tools are the best way to find out what people are saying about your brand. And also what they’re saying about your product, your competitors, your industry, your Superbowl ad, your pandemic response, your customer service wait times, your new mascot—basically, anything your audience could possibly have an opinion on. In other…
Quiz: What Type of Social Media Marketer Are You in Friends Characters?
We can’t explain it, but your stance on Pinterest tells us everything we need to know. Learn more about your results: Click me if you got Monica! Click me if you got Rachel! Click me if you got Chandler! Click me if you got Ross! Click me if you got Phoebe! Click me if you…
11 Tips to Improve Your Instagram Ad Design and Get More Conversions
Learn the essentials of great Instagram ad design, and how to make your dream ad a reality. There are more ways than ever to place an ad on Instagram, but sometimes advertising on social media can feel like yelling into a void. To make ads that lead to conversions and generate engagement, it pays to…
25 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone’s initial contact with a brand, and nearly half of its users shop on the platform each week. If it’s the entryway for half of your potential sales, don’t you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of…
Experiment: I Tried to Get Shadowbanned on Instagram
The scariest story around the fire at Social Media Camp? The Curse of the Instagram Shadowban. Shadow banning is the first thing every social media marketer’s mind goes to when they experience sudden drops in engagement or reach. It’s a scary thought that all your great content might be secretly hidden from the very people…
The Ultimate Guide to iPaaS (Integration Platform as a Service)
You’ve likely heard of Software as a Service, or SaaS. A SaaS company sells software to a user as a subscription. Along with that subscription, the software company provides technical support, customer service, and upgrade options to maximize their customers’ ability to use their software. HubSpot is an example of a SaaS company. We sell…