Back when we found out about iOS 14, there were a lot of question marks as to when it would be enforced, what it would mean for your Facebook campaigns, and how you could prepare. Now that iOS 14 is in full swing, many questions have been answered—but still more arise. Like how to run Facebook…
How to Get on The Instagram Explore Page in 2021
Social media discovery is mostly driven by ad dollars, but the Instagram Explore page remains one of the final frontiers for organic reach. Behind the Explore feed, Instagram’s fine-tuned algorithm has gotten real good at recommending people with content they might be interested in. A little too good, when it comes to the spread of…
Robots.txt: The Deceptively Important File All Websites Need
The robots.txt file helps major search engines understand where they’re allowed to go on your website. But, while the major search engines do support the robots.txt file, they may not all adhere to the rules the same way. Below, let’s break down what a robots.txt file is, and how you can use it. What is…
How to Do a Competitive Analysis on Social Media (Tools and Templates)
How can you stay ahead of the competition and win on social media? Start with a social media competitive analysis. It will tell you how you stack up against others in your industry, and surface new opportunities and potential threats. This guide will teach you how to conduct your own competitive analysis for social media….
The 8 Best Instagram Analytics Tools (And Metrics to Track)
Any successful strategy requires four components: goal-setting, implementation, analysis and refinement. Instagram analytics address the analysis portion of this equation for social marketers. Good Instagram analytics tools help you understand how your Instagram efforts are paying off. You can learn what’s working and what’s not. Then you move onto the refinement portion of the strategy,…
How to Get Verified on Twitter in 2021: The Essential Guide for Marketers
If you use Twitter for business, you’ve probably wondered what it takes to get verified on Twitter. Because you’ve definitely seen Twitter verified accounts before. They have that blue badge with a white checkmark. Twitter users can only get this official badge once their account is manually reviewed and verified by Twitter. In fact, it’s…
12 Critical Elements Every Website Homepage Must Have [Infographic]
Serving as your company’s virtual front door, this page is responsible for drawing in a majority of your website’s traffic. Still, despite its prominence, many businesses struggle to optimize it properly. You see, your homepage needs to wear a lot of hats. Rather than treating it like a dedicated landing page built around one particular…
How to Use Instagram Reel Insights to Make Better Reels
A recent Instagram update includes what brands and creators have been waiting for — Reels Insights. Since their introduction in 2019, Reels have become an integral part of Instagram’s ecosystem. They now sit front and center in the app, easily accessible from the home page, account pages and Explore page. And Instagram’s efforts to promote…