Category: Google Maps

Good morning to everyone except for Brian, who just asked the company-wide Slack channel “wow why do our organic Facebook numbers so bad?” Well, Brian, the short answer is the Facebook algorithm. Read on, and we’ll explain. First, let’s look at some benchmarks. As of the end of 2020, organic reach is still on the…

The battle for customer attention has never been so fierce. We’ve seen an explosion in brands using online channels to promote their services and products to potential customers. The problem with this model is that you’re not only battling other competitors for that attention; you’re competing against every site that publishes informative videos, the latest…

2020 was a heck of a year for YouTube, as people turned to videos to replace in-person events and activities. The YouTube stats here show how people are using this social video platform right now, and what marketers need to know to reach them effectively. Bonus: Download the free 30-day plan to grow your YouTube…

Consumer behavior has quickly evolved along with the increasingly larger role of the digital space in the typical buying process. Buyers’ expectations are changing and so businesses are forced to reevaluate the ways in which they communicate with and nurture their customers. Ecommerce email marketing is no longer what it used to be. In fact,…

There’s a whole lot to like about well-designed infographics: beautiful typography, succinct messaging, clever layouts, bold graphics. Not to mention that people follow directions 323% better with text and illustrations than without illustrations. As the fourth most used type of content marketing, infographics pop up all over the place — from social posts to whitepapers….

While your first instinct may be to never turn down a paying client, there are some unrealistic and difficult clients that aren’t worth your time and energy. They’ll challenge you about well-researched strategies and hard numbers, or gauk at your pricing. You’ll spend hours explaining (more like arguing) with them… These difficult clients can be…

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Platforms are embedded in our daily lives — whether we realize it or not. Have you recently … ordered food from a service like GrubHub or made a…

Navigating This Guide Efficiently to Save You TimeIf you’re here looking for one thing in particular, check out the Quick Links section to make things easier for ya. In this article you’re going to learn: The search engine results page (SERP) is one of the most important and valuable pages that exists on the web….