Wondering how to remove backgrounds from images? Whether you’re a business owner looking to spice up your product photos, or a blogger who wants to create beautiful header images for your next post, there are plenty of tools available to help you get the job done. Keep reading to explore seven online tools that can…
7 Steps to Generate Leads With Gated Content (+Examples)
Content is a must have for any business marketing strategy. It serves to educate your audience on your products and services, distinguish your brand voice, and even more importantly, get your audience into your funnel in the first place. In fact, according to Marketo, lead generation is the top goal for 80% of content marketers….
16 Educational Podcasts for Minority Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Podcasts are…
18 Black Friday Marketing Strategies to Try in 2022
Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Think about it. Every store, whether brick and mortar or eCommerce, are advertising deals. Customers are actively searching for them. So how do you catch their eye? By being prepared and rolling out some killer tactics. Don’t…
17 Perfect Labor Day Messages & Greetings for Customers & Employees
Why is it that it’s easier to write a 1,500-word blog post than to write a one-paragraph email to your customers? I’ll tell you why. With emails, you’re directly addressing your readers, and with short emails, every word is in the spotlight. You’ve got to get it just right. To spare you the struggle, I’ve…
17 Inspiring Mission Statement Examples to Help You Write Yours (+Template!)
Every business sells something. Every business is unique. And every business wants to put its best foot forward both in the physical world and online. Yes, your social media posts, website content, paid ads, emails should reflect that. But it’s also important to have one central statement that brings everything together. That’s where your business…
4 Benefits of Using a Multilingual Chatbot for eCommerce
The film Lost in Translation is not only a cult favorite from 2003, but it is also a very real experience that retailers want to avoid when communicating with customers at all costs. This is true of in-person interactions but it is also true online, where brands are seeing their eCommerce business grow and where…
What is a Social Media Dashboard and Why Do You Need One?
If you’re reading this article, you’ve probably heard of a social media dashboard. But you might not be exactly sure what it is, or how it could help you. Well, whether you’re managing one social media account or ten, it can be overwhelming to strategize content, create posts, and react to trends on the fly….