What exactly is a shadowban, and how does it relate to TikTok? Let’s face it — the internet can be a dramatic place. It makes sense that there’s a buzzword as intense as “shadowban” floating around. Of course, it probably doesn’t help that no one really knows if shadowbans are real, but better safe than…
How To Become Instagram Famous in 2022 [8 Steps]
Are you wondering how to become Instagram famous? If you want to be the next Kylie Kardashian or Cristiano Ronaldo, we’ve got bad news — we can’t make Kris Kardashian your mom or bless your feet into super-stardom. (That’s asking a little much) But we can show you how to find Instafame. After that, whether…
How To Set and Exceed Social Media Goals [9 Examples]
You may be great at making compelling content for social media. But turning business jargon into clear social media marketing goals can be intimidating. Sure, your latest TikTok may be racking up the views, but how does that contribute to your company’s bottom line? By now, most businesses know that social media marketing can be…
16 Key Social Media Metrics to Track in 2022 [BENCHMARKS]
The great thing about social media is that you can track almost every single detail through social media metrics. The tough thing about social media is that… you can track almost every single detail through social media metrics. The art of effective social media measurement is understanding which metrics matter most to your business, based…
UA vs GA4: A Complete Tour of Google Analytics 4
The time has come. Google Analytics 4 (GA4) is here and ready for action. Actually, GA4 is here and ready for takeover. As you may have heard, the current Google Analytics platform, Universal Analytics (UA), will no longer collect data as of July 2023. At that time, your only option will be to make the…
Cross-Channel Marketing: The Art of Doing It All
Unless you went to clown college (props to you if you did), you probably struggle to pull off the classic “juggling act” of marketing your business as much as possible. Marketing your business can sometimes feel like this. However, it doesn’t always have to feel like you’re performing tricks to market your business successful across…
All You Need to Know About Instagram Creator Accounts
Are you curious about how Instagram creator accounts differ from other profiles? Or whether or not an Instagram creator profile is right for you? You’re not alone. Instagram’s growth in 2021 made its popularity with creators skyrocket. Those impressive stats don’t lie! In fact, “50 million independent content creators, curators, and community builders including social media influencers,…
How to Create an Influencer Media Kit in 5 Steps [TEMPLATE]
How do you tell if gold is real? Bite it. How do you tell if an influencer is legit? Check out their media kit. These are rules for life. Having an informative, engaging, and impressive media kit is one of the best ways to land professional deals as an influencer. And knowing how to spot…