In a 1996 essay, Bill Gates wrote, “Content is king,” and what was true then is still true now. Content is necessary to the success of a business. If the content is the king, we could say its operations are the queen — or at least a knight. Imagine a startup that wants to create…
23 Smart Ways to Get More Instagram Followers in 2022
Things that increase dopamine in the brain: -Exercise -Turmeric. -Leafy greens. -Getting more followers on Instagram. Am I right? But in all seriousness, growing your Instagram following can help you to raise brand awareness, build relationships, and get more customers to your business. So in this guide, I’m going to share with you 22 free…
23 YouTube Stats That Matter to Marketers in 2022
YouTube may be more than 15 years old, but the platform has only gotten better, faster and stronger with the passage of time. If you’re considering diving into the world of video with the planet’s most popular video-sharing social network, we’ve got all the hot numbers you need to inform your strategy right here. Read…
How Does Google Ads Work in 2022? The Complete, Visual Guide
Google Ads help articles are certainly helpful, but when it comes to understanding exactly how Google Ads works, it’s not so clear. And ask a super-passionate PPC expert how the Google Ads auction works and they may as well be an actual auctioneer. How it sounds when someone explains Google Ads to you. But as…
12 Unique Ways to Generate Leads With QR Codes
If you watched the 2022 Super Bowl, you might have been one of the millions of people who scanned the QR code featured in the ad from cryptocurrency platform Coinbase. When scanning the code, you were sent to a page that offered you $15 just for downloading and signing up for Coinbase. The 1-minute Coinbase…
The 6 Essentials of a Successful Paid Media Strategy in 2022
A paid media strategy is like any recipe. You have the freedom to customize different ingredients to your liking, but forget one key ingredient and the whole outcome is impacted… In this post, I’m going to cover the six essential ingredients you need in your paid media strategy this year if you want to avoid…
How to Edit Instagram Photos Like a Pro
Instagram is a visual platform — so having great photos is key to a successful Instagram strategy. In other words: quality images result in quality engagement. Thankfully, you don’t need to be a pro photographer to post beautiful content to your Instagram accounts. All you need is your smartphone camera, a few editing tools and…
How to Manage Instagram Followers Effectively and Efficiently
In every traditional rags-to-riches story, there’s a part where the wide-eyed hero gets a reality check: they gaze at their mighty kingdom, overwhelmed by the empire they worked so hard to build. In 2022, the hero is you, and the empire you rule (however big or small) is your Instagram account. For the brave-hearted brands…