Category: Google

As we leave a year like no other behind us and transition into 2021, the goal for paid search advertisers remains the same: to reach the right audience at the right time and turn that click into a lead or...

Since the launch of LinkedIn native video in 2017, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, LinkedIn video posts generated more than 300 million impressions on the platform. They also...

The Clubhouse app has been making headlines as the next big social platform. Which means it’s time for brands and marketers to check it out, get a feel, and decide whether they should be joining in, too. That said, Clubhouse...

What a thrilling time it has been for Clubhouse, the live-audio social platform that’s enjoyed a rapid journey from buzzy must-have app to Silicon Valley investor bait to subject of gleeful scorn to panicked defendants against copycat features, all in...

Google’s two oldest automatic bidding strategies, Target CPA and Target ROAS, have finally met the day we all hope to reach eventually: they’re packing their bags and moving down to Florida because they are retiring! That’s right, as discreetly announced...

Fun fact: YouTube is the second-most visited website in the world behind Google—YouTube’s parent company. Fun suggestion: Your brand should have a presence there. The opportunity to reach your audience on YouTube is massive. It’s the most popular social platform...

If you’re wondering whether the Instagram algorithm changed again, you’ve come to the right place. Of course, if you’re a major publisher, a tech journalist, or Britney Spears’ social media team, your friendly contacts at Instagram HQ probably reach out...