The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Also tucked in the job description? Event planning...
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How To Create A Social Media Calendar: Our Social Team’s Pov
Hi! My name is Trish Riswick, I’m a Team Lead on our Social team here at Hootsuite, and I’m here to tell you exactly how to build a social media calendar that will support your goals and keep you organized....
AI In Graphic Design: The Pros, Cons And What It Means For Designers [+ Expert Insight]
Several months ago, I tested several AI logo generators and documented my experience. Then my friend Michael Randall, a graphic designer, read the post, and I‘ll just say he wasn’t thrilled about it. “ logo generators? We're doomed,” were his...
What Are The Best Alternatives To Google? How Brands Can Succeed Off Google Search
When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today. I’ve become so accustomed to the wide...
How To Thrive As An Immigrant In Tech: Tips For Your Job Search
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I moved to the United States exactly a decade ago. I’ve been saying this a lot lately — perhaps...
Understanding B2B2C Marketing: A Comprehensive Overview
As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. However, I have also found...
My Advice For People Of Color Looking To Break Into Tech
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created...
25 Top-Notch Product Landing Page Templates
Over the course of my career as a marketing executive, I’ve found that landing page templates can be a vital resource. After all, a landing page is a great way to turn traffic into conversions — but not all pages...

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