If you‘re familiar with the world of SEO, I probably don’t have to tell you there's been a serious shift in its landscape. Marketers are no longer just optimizing content for Google‘s traditional blue links; we’re now optimizing for AI....
Category: Google
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Google, Google Maps, Google My Business
Instagram algorithm tips for 2026: Everything you need to know
To be loved is to be seen – but when the Instagram algorithm decides how many people see you, sometimes it’s tough to get that love (or even that like). The good news? We’re pulling back the curtain on how...
Google, Google Maps, Google My Business
Multi-channel content distribution: How to scale content reach in the era of Loop Marketing
I’ll say the hard thing nobody wants to admit: Creating “great content” isn’t enough; it’s time for a change. And that change starts with multi-channel content distribution. This guide covers: What multi-channel content distribution is How to efficiently syndicate content...
Google, Google Maps, Google My Business
Social media compliance tools: How enterprises stay compliant
Compliance spreadsheets and manual approvals are so last year. You need a social media compliance tool built for 2026. The question now is which one fits your teams, markets, and risks. Non-compliance can cost big money, so choosing the right...
Google, Google Maps, Google My Business
Marketing efficiency ratio: How to calculate and improve yours
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend for a defined period. Unlike ROAS, which focuses on the return of specific ad...
Google, Google Maps, Google My Business
Every LinkedIn Campaign Objective Option (+How to Choose One)
While LinkedIn might not be the most robust ad channel we have access to, it has quite a few different campaign objectives. Each is designed to help you achieve a different goal, and choosing the wrong one could mean lackluster...
Google, Google Maps, Google My Business
Automated email segmentation: Setting up for better targeting
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance. By connecting unified customer data, you can build segments that update based on behavior, lifecycle stage, or engagement, and...
Google, Google Maps, Google My Business
Top 7 use cases for AI personalization in marketing
As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. I’ve created (and received) hundreds of personalized marketing assets in my day, and it’s crystal clear when something was created in a half-hearted...
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