When it comes to Facebook advertising, your ad creative is everything. Solid copy gets users to click, but it’s the images and videos that get them to stop and read your ad in the first place. But what if you can’t afford a designer or fancy equipment? What if you are limited on design skills?…
How to Get Free Instagram Likes in 2021 (Because They Still Matter)
How do you get more likes on your posts? Well, first off: don’t buy Instagram likes. (Trust us.) True ‘gram love don’t cost a thing. It just takes time and care to create high quality posts that are worthy of real Instagram likes from real people. Ultimately, the goal on Instagram is to show your…
Facebook Analytics is Going Away: Should Marketers Really Worry?
As marketers, we crave data. Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. That’s…
When is Creating Top of Funnel Content the Right Thing to Do?
When a client reviews the topics we’ve suggested and asks, “Why these topics?” What this really translates to is, “Why would we spend money to create this kind of content? I don’t see how this gets us new customers.” This happens whenever they target top-of-funnel topics—the broad, awareness-building kind that focuses on educating people instead…
Facebook Conversions API: Everything Marketers Need to Know
The Facebook pixel is a highly valuable tool for tracking business data on Facebook. Unfortunately, its effectiveness has been declining in recent years. But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get…
How Does the YouTube Algorithm Work in 2021? The Complete Guide
People around the world watch over 1 billion hours of YouTube videos every day—everything from cat videos to videos for cats. The YouTube algorithm is the recommendation system that decides which videos YouTube suggests to those 2 billion-plus human users (and untold numbers of feline users). This begs an important question for marketers, influencers, and…
How Often to Post to Social Media in 2021
It’s the question that launched a thousand sleepless nights: “How often should I post to social media?” Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. Still, there’s a lot of pressure on to find…
How to Get Free YouTube Subscribers (the Real Way)
YouTube subscribers are the bread and butter of any successful channel. These regular viewers can maximize your organic reach and give you a consistent base level of views every time you post new content. If your goal is to make money on YouTube, hitting subscriber milestones is critical. For instance, you need at least 1,000…