Category: Google

Many social platforms of The Ancient Times (2006-2010) have evolved so much as to be almost unrecognizable today, yet Twitter’s microblogging experience has remained mostly the same. Why? Because it works. That’s not to say that Twitter hasn’t changed over...

Meta Blueprint (previously known as Facebook Blueprint) courses can boost Facebook ad practitioners’ skills. Getting certified can be especially helpful if you’re new to the industry or are stuck in a rut. But you might still be wondering, should I...

You know how they say a closed mouth doesn’t get fed? If you want someone to do something, you gotta ask for it. Writing a killer call to action (CTA) is one strategy to get what you want. Whether you’re...

You should have a social media promotion strategy in place for many reasons. But the tl;dr of all of them is: people are on social media. The rumors are true. And research shows 26% of people use social media to...

As social media marketers, we need to know a little bit about everything, from algorithms to AI to trending TV shows. But all that learning is time-consuming, and that’s where social media marketing podcasts come in. Relaxing with morning coffee?...

American filmmaker Ava Duvanay once said, “When we’re talking about diversity, it’s not a box to check. It is a reality that should be deeply felt and held and valued by all of us.” I agree wholeheartedly with this statement,...

LinkedIn is more than just a place to go when you’re looking for work. It’s the social platform par excellence for organizations looking to build partnerships, find their next hire, and even keep an eye on their competition. But if...

Digital advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams. That is, if you know how to navigate it right. Each ad network has...