When I worked at NBC in the 90’s, The Clapper spent a boatload advertising on Seinfeld, and Friends, and probably even on The Cosby Show. Of course they would spend millions in advertising on TV as would the George Foreman Grill, as would Ron Popeil and his amazing Pocket Fisherman, as would pretty much any…
The 7 Best Remote Collaboration Tools for 2021
There’s no question that 2020 has been a big year for the transition towards an online work environment. As a result of COVID-19, business owners have been nudged towards the idea of having their employees collaborate through remote means. More and more companies are realizing that being in the same office simply isn’t a must anymore,…
Google’s Page Experience Update: Massive Changes Coming to Home Service Websites
Google’s Page Experience Update Launching May 2021 Just the other day I was searching the web for a local HVAC contractor. I needed to schedule my furnace tune-up (I know … I’m late.) After about 10 minutes of searching, I finally found a company that looked reputable. I then started filling out the form on…
Fleets: Everything You Need to Know About Twitter’s Disappearing Tweets
It’s common wisdom that the internet is forever. Country superstar Brad Paisley even wrote a song about it, for goodness sakes. But Twitter, with its new Fleets feature, dares to disagree. Rolled out to users worldwide November 2020, Fleets are a way to post content on Twitter that will disappear after 24 hours. Reactions so…
How to Link Instagram to your Facebook Page in 4 Easy Steps
Need to link your Instagram account to a Facebook page? You’ve clicked on the right how-to article. Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages….
The Top 10 Online Marketing & Advertising Stories of 2020
It’s that time of year again. Venture capitalists are taking to Twitter to share screenshots of the new IPOs they just missed in 2009. Just kidding, that’s all year. On a serious note: today, as we enter the holiday season, we look back on a year that was extremely difficult for a lot of people….
Google Posts: The Ultimate Guide
This is THE complete guide to Google posts for 2021. If you’re looking for: More traffic to your site A detailed breakdown of each post type Best practices Photo recommendations and a FREE template Automation and scheduling tips Examples of good posts Guidance on troubleshooting common issues Then you’re in the right spot — we’re…
What is Local Search Marketing? Starter’s Guide to Local SEO
What is Local Search Marketing? Local search marketing, often called Local SEO (local search engine optimization), is a type of digital marketing service that businesses engage in to reach local markets by showing up in the local results when their target customers go online and search for things. Local SEO is all about showing up…