Category: Google

What’s Social’s True Value to Business? We Asked 2,162 Marketers.

What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Social has earned a well-established seat at the marketing table. However, executives often underestimate social’s broader value to business. As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers…

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