At Yoast, we try to combat the notion that SEO is just a trick. While tricks might get you ranked quickly, they usually don’t work in the long run, and they might even backfire. Permanently ranking well in Google demands...
Category: Holistic SEO
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Holistic SEO, Mobile SEO, SEO Basics, User eXperience (UX)
What Is UX (And Why Bother)?
You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t...
Holistic SEO
The Carbon Footprint Of Your Website And How To Reduce It
Climate change is the most serious threat we’re facing as the human race. We must keep our greenhouse gas emissions in check to keep climate change manageable, as failing to do so will result in irreversible consequences, affecting every generation...
Content SEO, Holistic SEO, Link Building
LINK Building From A Holistic SEO Perspective
Link building isn’t easy. That doesn’t mean it’s rocket science. It means it takes a lot of work if you do it right. Link building done the wrong way can backfire, resulting in a ban from Google altogether. In this...
Content SEO, Holistic SEO, SEO Copywriting
Sustainable Website Growth And The Role Of SEO
Web sustainability is a huge topic and covers a lot of aspects, from design principles to many technical details. Did you know that SEO can actually lower your website’s impact on the web’s carbon footprint? If you want to know...
Content SEO, Holistic SEO, Technical SEO
Homepage SEO: Does It Exist?
The homepage of your website serves many different purposes. It’s the page where you welcome people to your website, where you want to highlight your most important stuff, and from where users can navigate to your other pages. That’s why...
Content SEO, Holistic SEO, Site Structure
Sustainable SEO: How To Focus On A Lasting SEO Strategy
You’re probably familiar with SEO, but what do we mean by sustainable SEO? Well, it’s all about spending your time on the right things in order to outrank competitions in the search engines! But how do you keep doing SEO in...
Content SEO, Holistic SEO, Internal Linking, Technical SEO
How To Pick Up SEO After You’ve Neglected Your Site
The new year has just begun. Maybe you’ve promised yourself that you’re going to really make an effort in SEO this year. Perhaps you’ve not been giving your site the proper SEO love it deserves and over time your rankings...
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