Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your content is safe to use — but does Google know that, too? And what about your users? In this post, we’ll explain all about trustworthiness…
The A in E-A-T: What does authoritativeness mean and how can you demonstrate yours?
The quality of your content is so important nowadays. By creating high-quality content you can improve your rankings, attract new people and build a strong relationship with the audience you already have. If you can show authority on a topic, this lends more strength to your high-quality content and lets users know they can trust…
What is SEO? An explanation for beginners
The pandemic made it necessary for many businesses to focus on their online presence. But even way before that, we saw a steady rise in everything moving online. So, perhaps, you want to get on board and have decided to quickly set up a website for your business. Or, you’ve decided to revive your existing…
SEO vs Pay Per Click advertising: Which one to choose?
Why is SEO so important? And why will SEO continue to be important in the future? Isn’t it much easier to advertise in order to attract traffic to your website? In this blog post, I will explain the importance of SEO. I will also dive into the differences between SEO vs Pay Per Click advertising…
Page experience: a new Google ranking factor
Some time ago, Google announced Web Vitals — a new set of metrics to measure websites’ speed and user experience. Last year, Google announced that these metrics would make their way into a core algorithm update as new ways of judging and ranking sites based on the page experience they offer. This update is now…
A long term SEO strategy? Knowing what Google wants is the key
Ranking signals, algorithm updates. One day you have the right number of keywords, the next day it’s too many. It might leave you wondering what Google wants to achieve. Or worrying what all these search changes mean for SEO in the long term. Will that change, too? Maybe you’re thinking about auditing your SEO again,…
A successful link building strategy in 6 easy steps
Links are important for SEO. Therefore, link building should definitely be part of your SEO strategy. But more importantly, link building should be part of your growth strategy. As it can help you generate more traffic and attract new audiences to your website. Do make sure to stay away from bad practices. Tempting as these…
What makes a good website?
People often ask us to explain what makes a good website. Whether we have a list of elements that a great site should have. There isn’t an easy, one-size-fits-all answer to this. As in many things SEO, the answer will be: it depends. What kind of site do you have, who do you want to…