Site structure is a vital aspect of your SEO strategy. Why? Because the structure of your website shows Google which pages of your site are most important. This means you can influence which content will rank highest in the search...
Category: Internal Linking
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Content SEO, Internal Linking, Website Maintenance
SEO basics: What is content pruning?
If you own a website or a blog, you probably often think about what new content to create. But did you know it’s also essential to focus on your existing content? Having many low-performing posts or pages on your website...
Content SEO, Internal Linking, Site Structure, User eXperience (UX)
Make a great website menu for your users and for SEO
Website menus are one of those things you take for granted — until you try to use a really bad one. In the ideal scenario users get an instant overview of what a site has to offer, and they can...
Content SEO, Internal Linking, SEO Basics, SEO Copywriting, Site Structure
What is cornerstone content?
This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should...
Content SEO, Holistic SEO, Internal Linking, Technical SEO
How to pick up SEO after you’ve neglected your site
The new year has just begun. Maybe you’ve promised yourself that you’re going to really make an effort in SEO this year. Perhaps you’ve not been giving your site the proper SEO love it deserves and over time your rankings...
Internal Linking, Website Maintenance
Why you should add links to a new post as soon as possible
You write these beautiful blog posts. You put a lot of effort into them. However, it can take a while for Google to pick up on your new blog posts and show them in the search results. So is there...
Content SEO, Duplicate Content, Internal Linking
Content maintenance strategy: 6 tips for a cleaner website
If you’ve been working on your website for a couple of years, chances are that your website has become a giant collection of posts and pages. When writing a post you might find out you’ve already written a similar article...
Content SEO, Internal Linking, Schema.org, WordPress, Yoast SEO academy
Yoast Summer School 2021: A recap of the best bits
This year we held our first ever Yoast SEO Summer School, a series of 4 interactive online workshops with our in-house experts. We’ve been talking about SEO essentials like making great content, site structure, inbound marketing and rich results, and...
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