Blog post checklist: how to optimize for search engines So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you need to write that post? What steps do you need to take? You can use…
Use These 7 Listings Management Tools to Get Found & Get Leads
Back in the olden days, you’d leaf through a huge phone book to find a pet groomer, dentist, or roofer. The internet lifted business listings off of the Yellow Pages, made them digital, and put them on hyper mode. Now you might find the same roofer listed on dozens of directories, search engine results, and…
The 22 Best Directory Listings for Any Business (+Optimization Tips)
Unless you’ve been living under a rock these past thirty or so years, you’ve likely witnessed an incredible evolution in our use cases for technology in day-to-day life. There’s been a clear switch from landlines to wireless devices, printing out MapQuest directions to using a GPS, and from flipping through a phone book to doing…
How to Ask for Reviews (With Examples & Templates!)
To say that customer reviews are powerful is an understatement. A few sentences in a review can have more influence on consumers than an entire website. A difference of one star—or even a half-star—can be all it takes for a shopper to choose a competitor over you. Not to mention that reviews are the top…
How Will Internet Reputation Management Services Help My Business?
The enormous reach of the Internet and social media has made it possible for the reputation of any company or individual to be spread extremely rapidly, in a number of different ways. Nowadays, it might only take a few bad reviews about a company in order for it to acquire a reputation as an uncaring…
The Ultimate Guide to Social Media Analytics
There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The…
Why A Digital PR Specialist Should Always Be Involved in Content Creation
If you’ve been on the creative side of content marketing, you know not every idea is a winner. Sometimes projects gather a few links and then vanish under a pile of other content. To compete, you have to ensure the content you’re creating, from the idea to the actual execution, is compelling enough to earn…
Adjusting Paid Campaigns During a Recession
Posted by ryanmoothart Our world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented Some industries have been more heavily affected than others. For example,…