SEO isn’t just for big businesses. As a small company or a local business, there’s a lot you can do yourself to get good results from search. This ultimate guide to small business SEO will help you make the most...
Category: Local SEO
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branding, Content SEO, eCommerce SEO, Local SEO
How to find your niche in 4 easy steps
Wondering what a niche is, and how can you find yours? Google defines a niche as: “products, services, or interests that appeal to a small, specialized section of the population”. That’s a bit abstract, but the chances are that you...
Local SEO, User eXperience (UX)
Contact page mistakes: Five annoying errors to avoid
If you have a website for a business, it’s essential to maintain a good contact page so that (potential) customers can contact you or find your store. Not only is it detrimental to UX if your visitors end up struggling...
Local SEO, Rich Snippets, Schema.org, Technical SEO
Local business listings with Schema.org structured data
One of the things you can do to present your local business better in search results is Schema.org data for rich snippets. By adding structured data to your site, you can help search engines understand what your business is about...
eCommerce SEO, Local SEO
Improve local SEO with Google My Business
Every business owner with a website is looking for ways to get noticed in the search results. Now, during the pandemic, it’s essential to offer customers an up-to-date Google profile for your business. There are loads of tactics to rank...
Content SEO, Local SEO, User eXperience (UX)
Contact page examples: What makes a great contact page?
In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a...
Local SEO, Software releases and updates
Yoast Local SEO 13.9: Primary location & shared properties
For local businesses, doing well in the local search results is essential. Luckily, the Local SEO add-on for Yoast SEO is a great help for your business. The plugin makes it much easier to get your site to perform better...
Local SEO, Pay-Per-Click (PPC), Search Engine Optimization (SEO)
Why You Shouldn’t Google Your Company Name
Why You Should Never Google Your Company Name (And What You Should Do Instead) We’ve all done it. It’s nothing to be ashamed of—you might have done it at the office, at home, or even in your car. Maybe you...
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