As marketers, our job is to capitalize on what’s popular in the “here and now.” When big news hits, how does the data get interpreted? One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned…
7 Marketing Lessons Learned from Billion Dollar Companies You’ve Never Heard Of
You’ve heard of Apple, Facebook, Microsoft, Google, and even Amazon. It doesn’t matter where you live in the world, the chances are you have heard of those companies. But have you ever heard of Danaher, Fortive, AmerisourceBergen, Centene, or Archer Daniels Midland? I bet you haven’t heard of any of those companies. These companies aren’t…
Omnichannel Marketing: How You Can Use it to Reach More People Than Ever Before
Marketing used to be a lot less complicated. Today, users interact with brands on multiple devices and separate platforms—often simultaneously. Even in-person and online shopping, which used to be distinct events, are no longer completely separate due to the rise of trends like buy-online-pick-up-in-person. Consumer expectations are shifting as well. Today’s customers expect to receive…
How to Do an Effective SWOT Analysis for Your Marketing Campaigns
How do you measure the effectiveness of your marketing campaigns? Do you track ROI? A/B test ads to improve performance? Maybe you use a fancy Google Data Studio dashboard to generate slick reports. There’s still a good chance you are wasting money, and that’s because most businesses measure the impact of marketing after the fact….
6 Product Marketing Strategies That Will Get You More Sales
According to the Harvard Business School, the greatest problem faced by companies when launching a new product is a total lack of preparation. Because of this, up to 30,000 new products are launched every year—and at least 95 percent end in failure. While products can fail for many reasons, a solid product marketing strategy can…
Marketing Analytics: Everything You Need to Know To Start Leveraging it Today
When’s the last time you attempted to make a recipe in the dark? I’d venture to guess you’ve never done so. It’s unnecessary and reckless. Would you be surprised to learn, then, that more than 60 percent of companies have ignored marketing analytics data when making marketing campaign decisions? Just like making a recipe in…
How to Generate More Leads Through Your Online Marketing Campaigns
Are you happy with the number of leads your marketing campaigns are generating? Or, do you wish they were a bit more effective? If you’re serious about growing your business—whether it’s a B2B company, an e-commerce store, or a startup—increasing the number of leads should be a top priority. Setting up online campaigns is a…
How to Use Customer Segmentation to Improve the Performance of Your Marketing Campaigns
Your audience wants personalized marketing from your business. In fact, they expect it. According to research, 71 percent of customers expect businesses to send them personalized marketing messages, and 76 percent are disappointed when they receive generic communications instead. The challenge? If you don’t know your audience, you can’t send them personalized content. You don’t…