If you work in sales and marketing, knowing about the Product Life Cycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Why do you need to know this?...
Category: Marketing
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Marketing
5 Ways to Use Google Trends for SEO Research
As marketers, our job is to capitalize on what’s popular in the “here and now.” When big news hits, how does the data get interpreted? One great way to figure out what is popular is with Google Trends. This tool...
Marketing
7 Marketing Lessons Learned from Billion Dollar Companies You’ve Never Heard Of
You’ve heard of Apple, Facebook, Microsoft, Google, and even Amazon. It doesn’t matter where you live in the world, the chances are you have heard of those companies. But have you ever heard of Danaher, Fortive, AmerisourceBergen, Centene, or Archer...
Marketing
Omnichannel Marketing: How You Can Use it to Reach More People Than Ever Before
Marketing used to be a lot less complicated. Today, users interact with brands on multiple devices and separate platforms—often simultaneously. Even in-person and online shopping, which used to be distinct events, are no longer completely separate due to the rise...
Marketing, Uncategorized
How to Do an Effective SWOT Analysis for Your Marketing Campaigns
How do you measure the effectiveness of your marketing campaigns? Do you track ROI? A/B test ads to improve performance? Maybe you use a fancy Google Data Studio dashboard to generate slick reports. There’s still a good chance you are...
Marketing
6 Product Marketing Strategies That Will Get You More Sales
According to the Harvard Business School, the greatest problem faced by companies when launching a new product is a total lack of preparation. Because of this, up to 30,000 new products are launched every year—and at least 95 percent end...
Marketing
Marketing Analytics: Everything You Need to Know To Start Leveraging it Today
When’s the last time you attempted to make a recipe in the dark? I’d venture to guess you’ve never done so. It’s unnecessary and reckless. Would you be surprised to learn, then, that more than 60 percent of companies have...
km-import, Marketing
How to Generate More Leads Through Your Online Marketing Campaigns
Are you happy with the number of leads your marketing campaigns are generating? Or, do you wish they were a bit more effective? If you’re serious about growing your business—whether it’s a B2B company, an e-commerce store, or a startup—increasing...
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