Customer support and customer success can be confusing for both beginners and experts alike. Both customer support and customer success teams are important for your brand’s ongoing growth and success, and the roles share similar skill sets. Yet, they are two very different things. It’s time to clear up the confusion around customer support and…
25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective
Just like your favorite iOS apps, software-specific apps can greatly improve our day-to-day work experiences. Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. What’s more, their diverse and ever-growing selection of Slack apps is only improving their service. For marketers,…
Car Wrapping For Business Advertising
Running a business requires your brand and services to be promoted with a clear message for prospective clients. Car wrapping for business advertising is an important part of many brands marketing expenses. A recent survey showed that B2C product companies allocate 11.9% of their revenue to marketing. B2B service companies spend only 4.8% of their…
Which Call Tracking Metrics Are Important?
We live in a world inundated with advanced data. We’re tracking clicks, views, impressions, form completions, chatbot responses…the list goes on. One unique and often neglected area is call tracking metrics. By implementing a standard call tracking protocol, you’ll be able to learn more about your audience and maximize the profitability of every call. Call…
How Corporate Branding Translates Into Actual Sales
When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. To better understand the role corporate branding plays, I’ve broken down the impact of…
The 10 Best Ways to Promote an Event Online
How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention. But if this…
Best Auto Dialer Software
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re making a lot of calls, but leads aren’t converting and agents are losing track of conversations. These are just two of the reasons that any business looking to grow should get auto dialer…
13 Reasons Why Direct Mail Isn’t Dead
In an increasingly digital world, direct mail seems old and boring. You wouldn’t drive a horse-drawn carriage to work or use a pager to contact your friends, would you? Of course not. Direct mail feels outdated. But direct mail is still a great way to reach your audience, grab their attention, and connect with them…