Back to Yoast.com A recipe to impress your dinner guests, a step-by-step guide to changing your tire, or the opening hours of the store around the corner. You might have noticed that Google is stepping its game up with the way it’s displaying the results to your search queries. These prominent and often visual answers…
Coming soon: Understanding structured data course!
There’s a new Yoast SEO academy course on its way: the Understanding structured data course! Are you ready to take a deep dive into the theory of structured data? After completing this course, you’ll understand the concepts and terms related to structured data in detail. And, implementing this knowledge could help you get wonderful rich…
What’s technical SEO? 8 technical aspects everyone should know
An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank at all. Technical SEO isn’t easy, but here we’ll explain – in layman’s language –…
What is structured data?
You might have heard about structured data, Schema.org, and JSON-LD. You might have even heard that it’s becoming more and more important to add them to your site. But what do these terms mean exactly? What is structured data? And what does it have to do with SEO? We’ll explain all of this, and how…
Coming soon: Free Structured data for beginners course!
Have you noticed that, over the years, search engines have been changing the way they show you the results of your search? These results are becoming more visual, notable, and clickable. Which means that it really pays off to be one of these results! The good news is that you can increase the chance of…
How to get great looking Google results
You probably know the feeling. You’re Googling for a term you’d (like to) rank for and you see a competitor that has a search result that looks incredible. It has star ratings or an image, or both. Or it might have a video, or some other thing. These are so-called rich results. They stand out…
How to add FAQ Schema in WordPress using Yoast SEO
Many, many sites have an FAQ page. This is a page where a lot of frequently asked questions get the appropriate answer. It is often a single page filled to the brim with questions and answers. While it’s easy to add one, it’s good to keep in mind that not all sites need an FAQ….
Structured data with Schema.org: the ultimate guide
Schema.org takes care of all the structured data needs on your website. If you use it to describe products, reviews, events, and recipes, search engines like Google can pick up this data and present your page in an enhanced way. If you want rich results like snippets, interactive mobile results, voice-activated actions or a listing…