Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy with leading your company, blogging, or making your customers happy with the goods they need. SEO might...
Category: SEO Basics
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Content SEO, Internal Linking, SEO Basics, SEO Copywriting, Site Structure
What is cornerstone content?
This post explains everything you need to know about cornerstone content – or evergreen content, as it’s also known. You’ll learn what it is, why it’s important for SEO, how to write this kind of content and how you should...
Blog SEO, Blogging, Content SEO, SEO Basics, SEO Copywriting, WordPress
How to start a blog
A blog is a great marketing tool. It might feel like an ‘old-school thing’, but it’s still a really strong SEO tool in 2022. Google just loves great content! So if you’re thinking about starting a blog, I only have...
SEO Basics, Yoast SEO academy
SEO certification: How can you get it and why should you?
Once you finish a Yoast SEO academy training course, you get a shiny certificate of completion and a badge you can embed on your site or share on social media. This way, you can let everyone know about your newly...
Google algorithm, Holistic SEO, SEO Basics
What is SEO? An explanation for beginners
The pandemic made it necessary for many businesses to focus on their online presence. But even way before that, we saw a steady rise in everything moving online. So, perhaps, you want to get on board and have decided to...
Content SEO, Keyword research, SEO Basics, SEO Copywriting
What is search intent and why is it important for SEO?
SEO is a way to get more traffic to your website. By ranking high on Google, you attract more people to your site which leads to more sales and returning visitors. To get people to your site, you need to...
Content SEO, Keyword research, SEO Basics
What is a keyword?
When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, this is crucial if you’d like your page to rank. But it’s also important to understand what the basic...
Crawl directives, SEO Basics, Technical SEO
What is crawlability?
Ranking in search engines requires a website with flawless technical SEO and great, relevant content. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, if you really want to get the most out of...
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