Here’s the thing: your site should be mobile-friendly. This should be your number one priority. If you want to optimize your mobile site, you have to improve your site’s performance, plus you have to make sure that it offers users...
Category: SEO Basics
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Content SEO, Internal Linking, Keyword research, Link Building, SEO Basics
SEO tutorial for beginners: How to start with SEO?
If you’re not already working on it, now is definitely the time to start with SEO. You need to rank high if you want customers to find you online. So, what should you do? How do you get started with...
Link Building, SEO Basics, SEO Copywriting
What is on-page SEO?
Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s algorithm will love. That’s basically what SEO is about. The factors in...
Google algorithm, Link Building, SEO Basics
What does Google do?
How does Google work? What does Google actually do? For many of you, this will be fairly old news. But for everyone who is new to the world of SEO: let me explain what Google does and how SEO works....
HTTPS, SEO Basics
What is HTTPS?
HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then...
Content SEO, Internal Linking, SEO Basics, Site Structure, Yoast SEO Premium
What is orphaned content?
If you want your content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) should link to this content. Google follows these links and saves every post or...
Internal Linking, Link Building, SEO Basics
What is anchor text and how to improve link text?
Anchor text — or link text — is the visible, clickable text of a link. It usually appears in a different color than the surrounding text and is often underlined. Good link text tells the reader what to expect if...
Crawl directives, hreflang, Rich Snippets, SEO Basics, Site Speed, Technical SEO, XML Sitemap
What’s technical SEO? 8 technical aspects everyone should know
An SEO Basics post about technical SEO might seem like a contradiction in terms. Nevertheless, some basic knowledge about the more technical side of SEO can mean the difference between a high ranking site and a site that doesn’t rank...
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