Exact keyword matching used to be an important SEO tactic, but those days are long gone. Now search engines can understand when similar phrases and related terms mean the same thing. Adding too many exact match keywords might make Google...
Category: SEO Copywriting
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Blog SEO, Blogging, Content SEO, Readability, SEO Copywriting
5 tips for writing readable blog posts
Reading from a screen can be difficult, so if you want people to read your whole blog post, it must be easy to read. This will get you more returning visitors and a higher conversion rate. Luckily, improving the readability...
Content SEO, Readability, SEO Copywriting
New in Yoast SEO Premium: the word complexity assessment
We’ve always been proud of our readability analysis. It has not only helped us in writing readable text for the web, but also thousands of other users running Yoast SEO. Today, we’re introducing the latest addition to our readability analysis in...
Blog SEO, Content SEO, SEO Basics, SEO Copywriting, SEO Tools, Yoast SEO Premium
Save time in SEO with these 6 tips
Whether you have a company website, a blog, or an (online) store, chances are you’ve got a lot to do. You’re probably busy with leading your company, blogging, or making your customers happy with the goods they need. SEO might...
Content SEO, eCommerce SEO, SEO Copywriting
How to do SEO for boring products
By SEO for boring products, we mean SEO for products that are really hard to write exciting content for. Products that need a thousand words to describe all tiny details and small print, but are, in the end, just car insurances,...
Content SEO, Keyword research, SEO Copywriting, Site Structure
How to adapt your content SEO strategy
If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise...
Content SEO, SEO Copywriting
10 copywriting tips for social media
As a business owner, you probably know that social media is a very powerful marketing tool. Nowadays, it’s the best way to reach the younger generations. But it’s also a chance for you to get more personal with your customers,...
Content SEO, SEO Copywriting
Why should you optimize your content for search engines?
Do you have a blog and do you love to write posts? Then you probably want people to read your posts. After all, you put time and effort into writing your content. Did you know that a blog is a...
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